The video advertising network at Intrigue TV spans Southern Ontario giving your business the opportunity to affordably target an engaged, hyperlocal audience with ads for your business.
Thanks to the introduction of new technologies, the analytical data you now get from the Intrigue TV network has reached new heights!
Here is a brief summary of how our ever-growing network of over 170 TVs (reaching an audience of over 1.5 million people a month) gives you information about your audience.
Instantly see where your ads are being displayed across the province with our Venues Locator.
Heat maps measure the traffic that each location is experiencing, relative to all your other locations on the map.
You will also be provided with a numerical breakdown of the impressions (visits) in each location. This will add context to the performance of the red, yellow, and green heat map you see above.
Having this kind of information at your fingertips will allow you to quickly shift your ads geographical focus so you can target locations where your audience is more engaged.
Not only can you see where your target audience spends their time when travelling around the province, but now you will also be able to see when foot traffic peaks across the network of TVs you’re broadcasting on.
On a monthly basis, you can see how many total devices (phones, laptops, tablets, etc.) came within a specific radius of the TV network.
Now, you will also be able to see impressions which have the ability to discern between new and returning electronic devices, including their frequency.
This metric will allow you to see how long potential customers are spending time near the network’s TVs across your selection of venues.
As an example, there can be a large discrepancy between a fast food restaurant and a medical centre.
The longer a person dwells, the more likely they are to see your ad multiple times.
Top Devices & Traffic
Not only can you see what device your audience is using around the TV network, but you can also pinpoint the traffic sources that were accessed in your venues. For instance, over 50% of all traffic across all Intrigue TV venues goes to Google (31.2%) and Facebook (20.6%).
Day & Time
You can paint a better picture of the habits of your target demographic with day and time analytics.
If your target audience is most engaged on Tuesdays at 12 pm and not engaged on Sundays at 6 am, that will help build a better targeting campaign across our network of TVs.
If you’d like to learn more about Intrigue TV’s reporting or if you’d like to join our growing network of over 170 high-traffic TV locations across Ontario, don’t hesitate to get in touch.